Secondhand Growing Pains: Emily Stochl

Headlines read that resale is booming. Meanwhile, many vintage sellers are reporting record lows. In this episode of the Business of Vintage Podcast, Sloane Middleton Mann sits down with resale journalist and Pre-Loved Podcast host Emily Stochl to unpack the biggest contradictions shaping the secondhand industry today.

Emily Stochl is known for digesting world news through the lens of the resale economy in her podcast, social media pages, and Substack newsletter, Pre-Loved. Emily shares insights from her reporting on vintage seller income, explains why industry growth isn’t trickling down to small businesses, and reflects on how the resale landscape has changed more in the last five years than ever before. Thoughtful, honest, and grounded in real data, this episode is a must-listen for vintage sellers navigating a rapidly evolving resale economy. Plus, we reflect on 2025 business trends and what we can expect from consumers and sellers alike in 2026.

 

Guest:
Emily Stochl (@emilymstochl) 

Resale Journalist & Host of the Pre-Loved Podcast

Hosted by:
Sloane Middleton Mann
Founder of Business of Vintage (@business.of.vintage)

Learn more:
businessofvintage.com